The Real Reason King Arthur Flour Changed Its Name

The Real Reason King Arthur Flour Changed Its Name

The Real Reason King Arthur Flour Changed Its Name

King Arthur Flour changed its name and logo to better reflect what America's oldest flour company is today. King Arthur Flour is now King Arthur Baking Company, a small change that lets customers know the Vermont-based operation is about more than just ground-up grains..
King Arthur Flour changed its name and logo to better reflect what America's oldest flour company is today. King Arthur Flour is now King Arthur Baking Company, a small change that lets customers know the Vermont-based operation is about more than just ground-up grains.

The Real Reason King Arthur Flour Changed Its Name

Our History King Arthur Baking

The Real Reason King Arthur Flour Changed Its Name

King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

The Real Reason King Arthur Flour Changed Its Name

Why we're changing our name after 230 years

The Real Reason King Arthur Flour Changed Its Name

King Arthur Flour has changed its name to King Arthur Baking Company. Same high quality flour : r/Baking

Praised for its creamy taste and lighter-than-air texture, this unbleached blend of soft wheat flour and baking powder, with a touch of salt, yields

The Real Reason King Arthur Flour Changed Its Name

King Arthur, Unbleached Self Rising Flour, Non-GMO Project Verified, No Preservatives, 5 Pounds (Pack of 8)

The Real Reason King Arthur Flour Changed Its Name

Our History King Arthur Baking

The Real Reason King Arthur Flour Changed Its Name

10 things you might not know about King Arthur

The Real Reason King Arthur Flour Changed Its Name

Controlled experiment: King Arthur bread flour vs. Bob's Red Mill bread flour : r/Sourdough

The Real Reason King Arthur Flour Changed Its Name

How did King Arthur Flour get its name?