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Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Company turns to Vanilla Ice, ‘Stone Cold’ Steve Austin to tout benefits of its products.

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Procter & Gamble, in a Strategy Shift, Moves to Raise Prices - WSJ

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Consumers and the Communications Process: SS+K Gets to Know Its Consumers

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Nestlé, Procter & Gamble product prices rise during inflation

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

A History of Comparative Advertising in the United States - Fred K. Beard, 2013

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Pricing Decisions

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Can Multiple New-Product Messages Attract Different Consumer Segments?

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

High-Tech Diapers Test How Much More Mom and Dad Will Pay - WSJ

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

P&G to Shed More Than Half Its Brands - WSJ

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Procter & Gamble ups marketing to persuade consumers on pricier products