will use its own co-viewing data for CTV advertising

will use its own co-viewing data for CTV advertising

moves away from third-party measurement for co-viewing: The platform’s decision to use its own data for trading purposes has advertisers worried.

SVOD co-viewing more popular than for traditional TVnScreenMedia

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The Effect of Co-Viewing: Marketers' Convincing Power on Kids and

CTV Content Outperforms Linear On Attention And Co-Viewing 09/22/2023

3 ways to use connected TV ads on - Think with Google

Read the Room: How Co-Viewing Affects Connected TV Viewership

to use own co-viewing data for CTV advertising sparking

Better Together: An Exploration of Co-Viewing on CTV - MNTN Research